Apple's Competitive Advantage

We just did a case on Apple in my strategy class, but I should have mentioned their boxes when we were talking about their competitive advantages. This weekend we went down to St. George for one of Russell's cousins wedding and his Mom and Doctor brought me these two Mac boxes!!!! I thought they had thrown them away, so I was so happy to get them! Now I have five. This might seem weird, but you can do great things with Mac boxes.........

Like put all your scrapbooking paper and supplies in them! I LOVE them for this. The boxes are just the right size that the paper doesn't get bent and since they are heavy plastic/cardboard they are nice and sturdy. My only problem is they don't fit in my new cubbies.....I'm still working that out.